Based between London and Italy, O. BALLOU’s inaugural offering looks to both the grit and opulence of modern day Naples as the inspiration for the forthcoming season. Shot in crisp black and white by UK photographer Errol Rainey, the AW14 preview above presents a collection that weighs in with a sophisticated take on classic Italian menswear — from casual staples through to tailoring — executed throughout with buttery soft silhouettes in luxury fabrics that range from cashmere to deerskin leather to Mongolian sherpa. Celebrating the Quartieri Spagnoli (Spanish Quarter) — the heart and soul of Naples — it’s as strong a debut as we’ve seen in recent memory. Don’t be caught stunting in anything else when the complete collection drops later this year.
Keep an eye out for the entire AW14 campaign from O. BALLOU in the coming weeks.