Since O. BALLOU first showed up on our radar in 2013, they haven’t failed to impress with the highly visual and photographic element they brings to their collection presentations. Following the release of a short film to introduce its F/W’14 inspiration (Naples), the London-based brand now reveals its full seasonal campaign, also shot in the Southern Italian city and nearby Royal Palace at Caserta. This season, O. BALLOU pairs traditional, unstructured Neapolitan tailoring with luxurious knitwear and a heavier, leather element. Handmade in Naples, tailoring is lightweight and at times aggressive (just like the locals) – a counterpoint to its extreme softness. Working with expert Italian knitwear manufacturers, O. BALLOU achieves super-soft construction with its knits – the result being some of the most relaxed tailoring you’ll find anywhere. With its outerwear, the brand hits a new level of luxe using premium suede, deerskin and Mongolian sherpa.