In the true spirit of skating and bringing all the originality and innovation that is essential to Official Crown of Laurel and the affiliated sponsors, a new renegade style skate contest is born. The "Will Skate for Money" contest is a blend of empowerment, community, and gritty skateboarding. The contest will barrage famed skate spots in various cities beginning in Sacramento, CA with a quick-strike best trick contest. A winner will be declared at the contest and the video footage will be uploaded on Riottt where readers can vote for the "Skater¹s Choice" award. The winners will receive a moderate cash prize, a product focused prize bag and will be featured in all the post-contest marketing.