oki-ni.com have launched a brand new website serving as their online center of operations. To celebrate its debut, they’ve literally launched several garments 100,000 feet into the stratosphere – a stunt they caught on camera to beautiful effect. To coincide with both the website launch and video, the retailer has also released a new editorial, titled, Dark Tide. Shot on the sheer cliffs of Birling Gap, the shoppable feauture is a macabre mediation on life, death, and mortality. Taking thematic cues from Bergman’s black-and-white masterpiece, The Seventh Seal, Dark Tide is a solitary journey into the soul, set against a stunning backdrop. Just hover & click to shop every product featured in the shoot. Check out a few snapshots of the new site and editorial in the gallery above and be sure to take a look at the video below.
oki-ni Launch New Website, Video & Editorial
October 31st 2012