Oki-Ni STYLED BY David Hellqvist
For Oki-Ni’s latest STYLED BY chapter, the retailer called upon David Hellqvist, online editor at PORT Magazine, freelance menswear writer and co-founder of Hellqvist & O’Donovan. Titled “Techno Tailor Soldier Spy”, David’s shoot advocates a wilful jumble of styles, where formal tailoring meets technical sportswear. All pieces are available at Oki-Ni.
Here is what David has to say about his STYLED:
“Life isn’t black or white… it’s grey. People who try and live by one idea alone, stubbornly refusing to compromise, tend to be uninspired and one-track minded. The key is to look around, to be influenced by different people, several schools of thought and completely opposite styles. By embracing this sartorial, intellectual and philosophic mish mash, you’ll find your own unique approach to life and clothes. Somewhere in the middle something new and exciting will be born.
“Techno Tailoring is all about fusing the best of both worlds. Look at your life; there’s an element of formal strictness, whether you like it or not. You might subscribe to a casual lifestyle but no doubt you’ll need to dress up from time to time. Instead of hiding the crisp formal shirts and well-tailored coats, move them to the front of your wardrobe. Wear them with technologic sportswear. But the key is finding the balance; no-one dresses in stiff, formal and starched collars seven days a week, just as full-on outfits of innovative high performance gear only makes sense on athletes. Neither of them work as one-way versions of your everyday wardrobe. Techno Tailoring is about mixing sporty details with smart looks, about accessorising clever streetwear with well-made and qualitative bits of Savile Row aesthetic.”
February 19, 2014
January 13, 2014
January 13, 2014
December 11, 2013