UK retailer oki-ni brings its popular STYLED series back for 2014, this season choosing to take on styling and creative direction duties itself, rather than work with an outside creative entity. Some Simple Utility takes its name from the initial space oki-ni used as a store and gallery, which offered a simplicity that allowed the products to speak for themselves. This translates into an equally refined shoot, featuring key SS14 pieces from the likes of Christopher Raeburn, Raf Simons, Jil Sander and Maison Martin Margiela.

The editorial is shoppable over here.

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oki-ni STYLED: “Some Simple Utility”