Opening Ceremony, the multifaceted retail environment with locations in New York, Los Angeles, and London, has opened a new Tokyo flagship store at 6-7-1-B Jingumae on Cat Street in Omotesando. Opening Ceremony has relocated from its Shibuya shop, which originally opened in 2009, to a brand new 1,200 square meter, four floor building, designed to encompass the full range of Opening Ceremony’s fashion and lifestyle offerings. Each floor is conceived thematically and features custom fixtures, high contrast, graphic elements and an unconventional mix of materials reflective of Opening Ceremony’s irreverent and fun atmosphere. The themes include both pop and minimal art influences, such as Ben-Day inspired graphics in green, pink, aquamarine, lavender, and black applied to walls, floors and other surfaces. Painted wooden horses, ostriches and llamas are used as inventive displays cases for one zoologically themed floor.
“We were thrilled by the reception Opening Ceremony received in Japan when the first flagship opened in Tokyo in 2009 with its ‘mini mega mall’ concept. We’re excited to bring the flagship space to Cat Street, a conduit for Tokyo’s street fashion, and to open a stand-alone store there,” say founders Humberto Leon and Carol Lim.
The new store debuts special exclusive product from Kenzo, Rodarte, John Derian, Toga Odds & Ends, Charles Anastase, Peter Jensen, Tripp, Pamela Love, House of Hackney, Joomi Lim, Shashi, Wear & Tear, Band of Outsiders, Hentsch Man and Mark McNairy New Amsterdam.
To celebrate the new store, Opening Ceremony launched a special collaboration, Kiko Mizuhara for Opening Ceremony, with Japanese model and actress Mizuhara. The collaboration collection with Mizuhara includes women’s ready-to-wear, lingerie, swimwear, jewelry and accessories. Opening Ceremony collaborations with Chloë Sevigny, Yoko Ono, adidas Originals, DKNY and G.V.G.V. will be carried in the store as well, along with Opening Ceremony’s own ready-to-wear, footwear and accessories for women, men and children.
Opening Ceremony Omotesando opened on April 20, 2013 and is located at 6-7-1-B Jingumae, Shibuya-ku. The Omotesando flagship joins the brand’s other Tokyo store, a two floor commuter themed location, which opened in March 2012 in the Shinjuku district.