During the week Origami Inc. announced the launch of “Origami”, a next generation mobile commerce platform offering a unique tool enabling consumers to discover and purchase products from top international brands, both when browsing online and when shopping in the real world. The brands joining Origami for launch include A.P.C, 3.1 Phillip Lim, A BATHING APE®, Beams, Porter (Yoshida Kaban), Bang & Olufsen, MoMA DESIGN STORE, Hysteric Glamour, NEIGHBORHOOD, Jurlique, Edition, BEDWIN & THE HEARTBREAKERS, BIOTOP, HEAD PORTER in addition to my very own THE NEW ORDER magazine as well as leading galleries and museums such as Mori Art Museum and Mizuma Art Gallery. Origami launches with editorial content from the leading French fashion house, Louis Vuitton, Conde Nast’s GQ Japan, and leading Japanese music producer, creator and influencer, Hiroshi Fujiwara.

“We’re thrilled to launch Origami in Japan with such an amazing selection of brands, shops and products. We believe that customers will enjoy engaging with the mobile shopping experience on Origami. We offer an experience that cannot be found anywhere else,” commented Origami CEO, Yoshiki Yasui.