P.A.M., the internationally Melbourne-based label with their own particular brand of creative genius, hasfinally landed stateside (via Shibuya) and decided to set up shop in the slightly sunnier city of Sydney!It may have taken them a while to cave, but some things are definitely worth the wait…
Responsible for injecting art and graphics into fashion est. 2000, P.A.M. quietly inhabits the intersectionof art, music and fashion, constantly dreaming up killer collaborations with like minded folk like JunTakahashi of UNDERCOVER, German design geniuses Bless, artist Mike Kelley and as well as ahost of photographers, artists and other creators, Joseph Szabo, Eye (Boredoms), Ed and DeannaTempleton, Barry McGee to name a few, while sound-makers like James Murphy, Nancy Whang, 2many DJ’s, Thomas Bullock and photographers Peter Sutherland and Ari Marcopolous stroll throughtheir look books.
Those of you who are familiar with P.A.M. will have some idea of what kind of magic they have in storefor Sydney; not only the full P.A.M. collection, but the books and editioned artworks, will saddle up toDanes Wood Wood and Norse Projects, and Parisian Kitsuné’s cloths will hang alongside Japanese fashion/lifestyle label Cosmic Wonder, French/ German BLESS and London bag maestro AllyCapellino’s wares.
In addition to a new-curated concept of covetable second hand items from across the globe. Witha focus on books, films, fashion and objects, PAM have called on contacts in London, Tokyo and Milantosource special pieces that are one of a kind. The Chosen One is exclusive to PAM Store in Sydneyand will be released later in the year.

P.A.M. Store / 20 Burton Street / Darlinghurst / Sydney, 2010 / Australia