Geza Schoen, Gerhard Steidl, Wallpaper* magazine, and Karl Lagerfeld – book-lovers, all – have joined together to create a new fragrance which smells like paper, explaining “the smell of a freshly printed book is the best smell in the world.” (It’s definitely up there). The idea for the perfume, named Paper Passion, began when Karl Lagerfeld alerted Gerhard Steidl to the importance of a book’s smell. Wallpaper* magazine then came onboard too as the pairing between a publisher and a perfumer like Geza Schoen seemed natural. Speaking about the product, Steidl say: ”Paper Passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury. Hidden inside the pages of a book, Paper Passion is accompanied by texts from Karl Lagerfeld, Günter Grass, Geza Schoen and Tony Chambers. “You have a book, you open it, there’s a bottle inside and it smells of a book. It might be quirky, but the idea has a simplicity, a linearity.” Paper Passion will be available from Steidl in August 2012 for around £70.

“Tonight, I shall wear Paperback”.

(source: HUH)