Patagonia have recently opened their very first surf shop at the heart of the Bowery in New York City. Surf orientated website Indoek have created this insightful video to give us a better idea of the concept of the store, which reinforces Patagonia’s adventurous fascination with the outdoors. Directed by Drew Innis and narrated by Patagonia NYC shop manager DL Tashjian, we get a detailed look at the utilitarian design along with a surf trip and a rooftop campout with the staff from the store.
Watch the video. Stop by the store.
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