For the last 10 years, Amsterdam store Patta has offered some of the most coveted sneaker releases to be found in Europe. Dedicated to the hustle, founders Edson Sabajo and Guillaume Schmidt have turned a simple sneaker retail concept into a globally recognised brand in its own right, playing into the hype while not compromising on their finely curated product selection. It’s got to the point where no visit to the Dutch capital is complete without a visit to the store. Celebrating their decade-old milestone, Patta introduces the first trailer to a forthcoming documentary, Patta 10 Years: Get Familiar. While we don’t have much info in regards to the full documentary length or release dates yet, check out the trailer above to get familiar with Patta‘s world and stay tuned for further trailers in the coming weeks.

RELATED: CHECK OUT THE PATTA SPRING/SUMMER 2014 COLLECTION LOOKBOOK IF YOU NEED BETTER CLOTHES THAN YOU CURRENTLY HAVE