Pharrell has taken a break from extremely tall hats to create an environmentally conscious new Collection. The pop singer’s Bionic Yarns fabrics has partnered with G-Star to create “RAW for the Oceans”, a new line of Denim looks  that are made from plastic that has been retrieved from the ocean.

Click play on the video above to learn more, and look for the “Raw for the Oceans” in stores starting August 5th.

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Bionic Yarns X G-Star “Raw for the Oceans”