Following the announcement of Japanese designer NIGO as Creative Director at Uniqlo UT in 2013, the retail giant has now revealed who will front the campaigns of it’s primarily t-shirt based sub-line going forward: Pharrell Williams. It’s a perfect fit really, with NIGO and Pharrell having worked together on plenty of successful projects in the past, and Pharrell‘s own laid backstyle a reflection of the line. Check out a first glimpse of Uniqlo UT‘s Spring/Summer 2014 campaign featuring the artist, above.

RELATED: NIGO APPOINTED CREATIVE DIRECTOR OF UNIQLO UT

Pharrell Williams uniqlo