Previous
Next

PHENOMENOM Fall/Winter 2012 Collection

With its roots in streetwear, Japanese brand PHENOMENON is pushing into new territory for FW12. Their NOSTALGIA collection is effectively turning classics on their heads, with subtle and not-so-subtle details being added to staple street pieces to eye catching effect. Starting with a bomber jacket adorned with a beautiful horse print on the front and a matching box fit tee, the brand nods towards a high fashion aesthetic (although of course, high fashion of this nature is currently taking its cues from street wear, so maybe it’s just going full-circle…). Long sleeve boxy tees also offer a new take on the familiar, while holding down the brand’s street identity are more military-inspired jackets and button downs in cotton ripstop. It’s a strong release from PHENOMENON and one which is slightly different from the norm. (Photography: Hypebeast)