With a lot of talk surrounding the opening of the POOL Aoyama, here is some insight into the store and the concept. They had a soft opening party last night, and I was able to see first hand what the space is all about, plus witness an impressive work of architecture. Having picked the location some time ago, Hiroshi Fujiwara and Nobuo Araki kept a lot of the original design — which was first introduced in 1970 — and have worked tirelessly to also refine and reinvent the space.

If you’re in Japan, checking it out is a must.

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