Starting with the idea of picking up something completely ordinary from everyday life and using it for a different purpose in an unlikely context, Por Vocação’s new window display has put a couple of ceiling fans to the test while showcasing some of the store’s heavier/warmer footwear styles. After a series of electronic trials and with the precious help of some skillful friends, they managed to prevent the shoes from literally taking off by making the fans turn at a lower speed and perfectly in sync (most of the time anyway…). Here’s how it turned out.