For their Fall/Winter 2012 lookbook ‘Real Fantasies’, Prada projects the future of fashion as a retrofitted past. Both beautiful and eerie, the label presents a film, “set within a dystopian society of machines and jagged geometries, where genetically perfected clones roam digital colonies. Each scene depicts an antiquated landscape within a galaxy of characters engrossed in oblique and possibly deviant power dynamics.” This is, by all means, a truly innovative ‘lookbook’ and displays great artistic vision from the Italian house.
Prada Fall/Winter 2012 ‘Real Fantasies’ Video Lookbook
September 23rd 2012
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