Project NY | Fjällräven
After a much praised collaboration with Opening Ceremony for their supremely crafted backpacks, Swedish outdoor label Fjällräven is finally looking to make a splash upon US soils with the rest of their offerings. In an effort to align themselves with the proper demographic the label has once again looked to a well established retailer, Concepts in Boston, to introduce a new piece geared towards an American non-frills approach to style yet, functionality remains the focused. G-1000 water resistant material makes up the entire body while strong details such as untreated natural leather trim round out an great piece. Look for the Fjällräven x Concepts parka only at Fjällräven retail locations.