Little things fascinate Mihara Yasuhiro in big ways: bicycle spokes, rucksack frames, camouflage. They push him to push boundaries, stereotypes, and proportions. They shift his design language and drive his fluency in the unusual and quirky.

Puma introduce their newest collaboration with MIHARAYASUHIRO thus, as the designer looks to cycling and the “Tour de Nerd” for Spring/Summer 2013 inspiration, celebrating an obsessive hobby. Materials are technical – appealing to the nerd with innovative details. Footwear is, as always, quirky and casual, with the collection challenging the boundaries of sport and fashion giving a spin to staples in MIHARA’s signature manner.