British cycling enthusiasts Rapha have gone to extensive measures to present their Holiday 2013 line by releasing a Lookbook, entitled “Deep Winter.” While staying true to the heritage of the cycling apparel and accessories, a progressive nature makes the collection relevant for present day riders as well. Filmed in sub-zero temperatures, viewers get extensive insight into the technical elements of the line, which is a thermal-appropriate collection designed for winter use.

For a deeper and more intimate look at the Rapha Holiday 2013 “Deep Winter” Lookbook, head over to Rapha.