Reigning Champ presents their Fall/Winter 2012 lookbook as an insight into the lifestyle that surrounds the brand, with an affinity for the outdoors and physical pursuits. Shot in a number of suburban locations, the black and white photography gives us a feel for their seasonal assortment of cotton and terry twill hoodies, sweatpants, tees and knits, as well as the brand’s collaborative sneakers with Converse, and the way in which these basics become a part of everyday life. Reigning Champ have just launched a new website, and the FW12 collection can be found at their online store now.