Here is a great project initiated by the Rig Out team featuring a short film created in Norway with world record breaking cyclist James Bowthorpe, adorning an outfit from Woolrich Woolen Mills Autumn/Winter 2010 Collection. The main short film goes live at the end of the week including interviews and behind the scenes content while here is a short preview of what we can expect in the full take captured by Mogwai.

[vimeo width=”620″ height=”400″]http://vimeo.com/17349164[/vimeo]