Rime Magazine launched its’ new size and format at this years Magic Tradeshow in Las Vegas, NV with a tremendous response from the Streetwear, Art, Fashion, Music and

Sneaker communities.  Rime releases its new issue with three distinct covers including WC & Crazy Toons, Young Joc and History of the Nike Cortez (illustrated by Pat Martinez) while past covers include 50 Cent, Eminem, Xzibit, Ice Cube, Redman and many more.

Rime presents a new perspective into the Rap and Hip Hop worlds with the front covers featuring a more in-depth look into Hip Hop and Lifestyle sub-cultures while keeping a clean and premium appeal to its pages.  From new music releases, action sports to fashion, sneakers and tattoo lifestyles… the new format dives deep into the sub-cultures that makes up the urban landscape.

“It was time for change,” say founder Jason Flores.  “Today, readers are much smarter and looking for more creativity in things, and we have an obligatioon to provide our readers with as much quality and innovation as possible."

Soon you will now be able to find Rime Magazine in your finer boutiques, galleries, book stores, tattoo parlors, barber shops and record stores.  Currently, Rime Magazine is available in The Reed Space (New York), GreyOne (Pasadena), Leaders (Chicago), Borders, Barnes & Noble, Virgin Megastores and select newstands worldwide.

For those of you not familar with the magazine, Rime Magazine is the brainchild of Jason Flores.  Starting in 2001, Rime has been around for five years grinding away at their core audience and now they have the momentum to break through as one of the best in the business.  With sales and readership on the rise, Rime is growing to be one of the most sought after Hip Hop/Lifestyle magazines in the world.