I’m more from the Warhol school of mass-production and repetition, while I’ve always understood the need for having something unique and rare, it’s always had to be within its authentic production methods for me to appreciate it. For that reason, I’ve never been able to understand customized sneakers or other hand made customizations. Customized Rolex’s on the other hand have a real sense of craftsmanship, and as the trend continues, the newest releases are entitled BLACK LTD Edition.

“Working with select Rolex experts in Geneva, Switzerland, the watches are bed blasted for cleaning and subsequently shipped off to the United States for PDV treatment. The watches are available now through the Lane Crawford jewelry department.”

Source: HB