Celebrated pop artist Ron English has made a career out of appropriating pop culture icons and corporate motifs in his artwork, a notion which he now extends to his own clothing line. Named POPaganda (a term he’s used frequently in the past), the brand takes some of the artist’s best known characters (like MC Supersized and Abraham Obama), and applies then to applies of t-shirts and headwear. The results are poignant, eye-catching and aware.

Check out debut lookbook above and stay tuned for the collection to drop at select retailers, including Zumiez.

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