Rounding out the year on a high note, French label sansnom. delivers its first short film, Start Something. Reflecting on the the journey and “routine” of an ambitious young man, the video lookbook showcases the debut FW13 collection the the brand. “This video is special for us because it almost reflects our own story”, says sansnom‘s co-founder and creative director, Yoann Wenger. “Today we are still at the first steps of our adventure but we feel the desire to inspire the youth to Start Something and that is the main concept behind sansnom.”
The FW13 collection is available here.