World renowned French bi-annual Self Service has teamed up with innovators Angela Hill and David Owen of IDEA Books and St Martins Lane hotel to showcase the entire history of SELF SERVICE magazine in a stunning display for one week only. Simply titled “1-31” the display can be found at the iconic St Martins Lane hotel from 18th – 25th February.  Launching and running for the duration of London Fashion Week.

Launched in Paris in 1995 by Ezra Petronio and Suzanne Koller, SELF SERVICE has maintained its role as one of the most inspirational titles of our time.  Housing every title that has ever been printed, visitors to SELF SERVICE 1-31 can look forward to early and limited edition issues priced on availability, starting from £50.  Standout titles include a single Chloe Sevigny No.2 issue at £250, with additional posters of Sevigny photographed by David Sims, Terry Richardson and Roger Deckker from an original limited edition print run of 100, priced at £80 each.


“After fifteen years of publishing Self Service, it felt like an ideal time to share the extent of our archives with a larger public. The partnership with IDEA BOOKS allows us to do so at a pivotal moment in our history. We see 2010 as a year of drastic cultural shifts, a time to reflect upon the past with the purpose of rethinking and re-imagining the future” say Self Service publishers Ezra Petronio and Suzanne Koller

SELF SERVICE 1-31 is IDEA BOOKS’ first dedicated exhibition in St Martins Lane. Since launching at St Martins Lane in the Summer of 2009, IDEA BOOKS have redeveloped their permanent space at Dover St Market as well as adding concessions at Liberty’s and Selfridges.

SELF SERVICE 1-31 at IDEA BOOKS, The Front Room at St Martins Lane hotel.

45 St Martins Lane Hotel, London WC2N 4HX
February 18th – 25th
7 days a week
11am – 7pm







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