Coinciding with the 2012 SHOWstudio Shop exhibition, Selling Sex, SHOWstudio has launched Fashion Fetish, a series of fashion films, performances, multi-media pieces and accompanying essays by women in fashion. Among the contributors are Ruth Hogben, Daphne Guinness, Liberty Ross, Aimee Mullins, Asia Argento and Dasha Zhukova, all of whom comment on the contentious and provocative fusion of fashion with fetish. The latest of these performances is by model, Lily Donaldson, who says of her role, “I wanted the video to feel a bit unpalatable and seedy – like a crappy old VCR that’s been found and put on YouTube. Very dodgy and amateur”.