Street Etiquette have just unveiled a collaboration with Visual Supply Company (VSCO) on a new short film editorial titled SLUMFLOWER. SLUMFLOWER started out as a seed idea that we had about two years ago, about the misconceptions formed about public housing. The story is centered around a 10-year old boy finding beauty and growth in the midst of concrete. People tend to say that fashion, though artistically driven, is simply surface and incapable of expressing anything socially or politically mind bending – that the fashion lens puts a hyper focus on just looks and consumerism. We like to think an editorial like this provides an alternative to that idea.