Its not the first time Sneaker Culture has hit the mainstream media world, with similar TV ads featuring Greedy Genius earlier this year, Undftd’s involvement in Entourage, amongst much more. Its definately taken the next step from those numerous TV news pieces on queues and hysteria surrounding sneaker releases. You may have received a hint from Eddie Cruz the other day at Honeyee, but AT&T have just shot a new advert entitled ’Kicks’, written by Greg Rogers and directed by Chris Robinson of Robot Films, the ad features a Sneaker Hustler or reseller with connections at Undefeated, Alife Rivington Club, Motive 807 and Solebox, more amazing is the extent to which the sets were made to replicate the stores. Check out the photos below, taken by Undftd’s Jupiter.