Here is a look at a new, exciting label to come out from California in the United States called SOL aka Style Of Life. Thanks to Union Los Angeles we get a greater insight into the label that is highlighted by making products one at a time, studying, researching, and improving every detail. The first release consists of this hand braided camera strap, available in 2 lengths and made of 550 paracord; 550 lbs. weight limit and weather resistant. They are pre-soaked for to avoid shrinkage and in case of emergency, strap can be unraveled in seconds to produce approximately 20 feet of paracord. There are hidden ball-bearing swivels to avoid tangling and aid in preventing the metal hardware from scratching the camera body along with rubber O-rings.