Debuting out of the UK is Son of Wild the seedling of two British designers. Taking its cues from Middle Eastern motifs and textiles, their approach to their offerings present a refreshing look at menswear through a new lensing only touched upon by other labels. For their introduction the label offers up a focused collection of printed oxfords, dip-dyed sweatshirts and textile driven graphic tees each of which drawing from a consistent source of inspiration. Really looking forward to seeing how Son of Wild progresses and how the influence of the Middle Eastern continues to shape their forthcoming collections.