Here is the first look at what Soph. and uniform experiment have compiled for spring/summer 2010 that are set to be unveiled in Japan. Always takin on board interesting themes and ideas, Hirofumi Kiyonaga (THE NEW ORDER issue 3) travelled to Hawaii for inspiration for his Soph. line. While the uniform experiment collection entitled “South” is also inspired by travel and elements of an airline with “UE AIRWAYS” items a big part of the line.