Sony have created a programme in time for the World Cup in South Africa to provide some state of the art viewing for the people in Africa. This welcoming initiative has also coincided with this impressive project produced by SOPHNET. with a shirt designed to help raise funds and awareness. Take a closer look below and for those of you who understand Japanese, navigate yourself through the SONY Earth F.C. website.

Thanks to Hirofumi Kiyonaga for the info.