With new winter collections being released it is hard to keep out of the ‘all black wearing’ trap during those short dark days, so German brand sopopular have made it easy for us to not feel so bad about only wearing black for months on end. For their 2010 Fall collection look book they offer a tidy range of blazer jackets, jeans, shirts and sweatshirts, stand out items include a two toned jacket; black up top and cuts to grey from the elbow down, a crew neck sweater reading in black bold letters; ‘it’s tough to be sopopular’ and a zip up bomber style jacket with leather sleeves.
The all over vibe is dark, from the color palette, the black and white images to the garments silhouette but there are softer elements such as additional flowers, dust and marls giving an overall aesthetic which reminds me of a real still-life arrangement. Looking much like a Hedi Slimane shoot, the oozing element of youth meets life’s tragedy is present too.
See sopopular 2010 Fall collection look book below.