In their flagship store in London’s Covent Garden, Stone Island hosted the launch of their Autumn/Winter 2009-10 Collection on the 10th September which sees the brand move into further development within fabrics, styles and graphics. The Shadow Project which was created two years ago by the creatives behind Acronym, Michaela Sachenbacher and Errolson Hugh and Sportswear Company owner and creative director Carlo Rivetti. Their flagship store showcases a selection of items on live models and a three-monitor-video screening of a brand new Shadow video. Their latest feature is split into several parts. This first part takes us behind the scenes at the site of the video shooting, see backstage of the video here.






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