This may not be something new or innovative, but none the less a quite interesting pairing. Denim label Sugar Cane and renowned Japanese retailer Beams have worked on a quite traditional chambray shirt. What looks like quite a thin denim finish and the classic pockets provide a more the understated look, but still very impressive. In addition the cluster of tags and stamps inside the collar also offer an authentic feel, I know they are unseen when you are wearing the shirt but it adds that little something extra to a shirt made in America.
Thanks to Inventory for the heads up.