Just days ago, Jordan Brand president Larry Miller, Footaction CEO Jake Jacobs and filmmaker Spike Lee officially welcomed the first consumers to Flight 23 at Footaction. The group untied a pair of giant shoelaces to signify the opening of the store on West 34th Street in New York City.
Jordan fans and sneaker enthusiasts braved the cold weather and formed long lines beginning Friday for a chance to be among the first to tour Flight 23 and shop the wide assortment of Jordan footwear and apparel from the first Jordan-only retail store in the United States.
“With Flight 23, we’re thrilled to bring the Jordan Brand vision to life in three-dimensional form, only steps from where Michael himself experienced some of his finest moments as a player. Through our partnership with Footaction, we’ve created a retail experience that not only pays homage to where Jordan Brand has been, but also speaks to our vision for the future.”
The space was all-Jordan-everything with elephant print walls that nod to the Air Jordan III and flooring emblazoned with the retro “Wings” logo. But, The store’s centerpiece is a spectacular, custom “23” chandelier made of 340 individual gold Jumpman logos.
“This is like Jordan’s house in New York. I’ve been excited about this for a long time, and it’s even crazier than I would have thought,” said Carmelo Anthony after getting his first look at the store.
Flight 23 is dedicated to helping athletes take flight with the best in performance footwear and apparel will feature the widest assortment of Jordan footwear and apparel, including regular retro drops and the latest performance product, such as the Melo M10 Black History Month, available as we speak.
For a more in-depth look at the space, click through the gallery above.