Tenue de Nîmes New Store in Amsterdam
August 9, 2012 by James Oliver , Posted in Style
This fall the Tenue de Nîmes founders Menno van Meurs and Rene Strolenberg will expand their retail adventure with a second store in Amsterdam’s ‘Haarlemmerstraat’, close to Central Station. The new store is housed in a retail space of 300m2, underneath two monumental buildings. The interior will unite the present and the past, so be prepared for unusual details. One such detail is the old mantelpiece, covered by numerous layers of wallpaper, which the new denim wall was built around.
As an extension to the store on the Elandsgracht, the new Tenue de Nîmes shop will display an extended interpretation of modern women’s denim and style. The denim Dutchmen therefore intend to divide the store into three sections. Women’s fashion and style, men’s apparel and exclusive jeans will each get their own Tenue de Nîmes ‘domain’.
In addition to the existing brand portfolio that already includes respected brands like Acne jeans from Sweden, Tenue de Nîmes will offer various new labels at the Haarlemmerstraat.
The Rag & Bone label from New York and Paris-based Les Prairies de Paris are two prime examples of new brands that will be added to the women’s collection. Meanwhile, the jeans portfolio will also be expanded with Imogene+Willie (European scoop) and Indigofera. The new store will also offer an unusual collection of vintage jeans from the ‘60s, ‘70s and ‘80s. These hand-picked one offs were sourced at vintage stores and markets all over the world and deserve a spot in the collection of any true denim aficionado.
Lastly, Tenue de Nîmes is announcing it will sell its store furniture. Various vintage design items are for sale to anyone interested. The new Tenue de Nîmes store will offer Eames seats and chairs by Herman Miller like the iconic glass-fyber chairs: DSR or DCM. Add to that several remarkable collectables such as the Pierre Guariche aluminum Tonneau Chair, plywood storage from the 50s or Wirkka lightning and you know there will be more than 21st century denim that meets the eye.