‘The’ is the title of The Future Laboratory’s latest quarterly publication to impress with the magazine taking a look at current products, people, ideas and events, serving as a cultural thermometer aimed at an audience of marketers, creative directors, designers and much more in a very simple and minimilised fashion. One feature that stands out publication is the fold-out cover of the second issue revealing a Pantone hue (3145 C) and explains why the color is one we’re likely to see more of in coming months. More great aspects about the magazine is The City Boxes section which takes a very well arranged set of objects to explore cities with great effect in addition to looking at topics like contemporary church architecture, friends who dress like twins and how to reinvent a "flailing or forgotten brand," but are never longer than a few pages make this magazine quite the attraction.

Check out The Future Laboratory’s website and even download a pdf version of the mag.

Thanks to Cool Hunting for the heads up.