The Goodhood Store treats us to another great illustrated editorial, this time introducing us to the men behind some of the brands they stock in-store. Illustrated by Jennifer Williams, The Insiders gives us the lowdown on the personal style of the guys behind Soulland, Norse Projects, AFOUR, Gasius, Perks and Mini, Indigofera and Universal Works. “These people by their very nature are some of the most stylish people we know.” Goodhood states. “Good style is based on the confidence that comes from a positive attitude when you have the conviction to be yourself.” Check out the full feature, which is fully shoppable over here.