What a luxury it must be to have your target demographic’s tastes trail fashion’s forefront by a season? When you service the late-to-the-fashion-game clientele that H&M does, you can just take everything the tastemakers in Soho and Tokyo are wearing and simple create your own, cheap version of it a season later.

Or at least that’s what it looks like the Swedish retailer has done for their Spring 2014 line. There’s the two-toned button-down, the matching camp-print top and bottoms, even the green bomber. H&M Spring 2014 = McFashion at it’s most McFashion-ist. At least the pieces are cheap…

Click through the lookbook gallery above. There’s a video lookbook too. If you care.

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The Knock-Off Fashion of H&M Spring 2014