Renowned outdoor label THE NORTH FACE are preparing to open an new concept store, ”THE NORTH FACE STANDARD” in Harajuku, Tokyo following the “STANDARD OF LIVING PACKAGE” theme.

THE NORTH FACE, the world’s premier supplier of authentic, innovative, and technically advanced outdoor apparel, equipment, and footwear, will operate this store as the remarkable retail outlet in the trend gathering place, Harajuku especially for urban outdoor style user.

The store consists of 4 floors and it depicts each theme, and the theme will be arranged on a timely basis. Especially the 4th floor is the gallery for the people, athlete/artist who have a strong relationship with us, THE NORTH FACE. They can present their each “STANDARD OF LIVING PACKAGE”, the message with us there, and it is the initiative of this store .

On coming Fall/Winter 2010, THE NORTH FACE STANDARD has collaboration products with other fashion brands well so it will fits for the fashion-driven people.  And also as a media outlet, THE NORTH FACE STANDARD and adjacent THE NORTH FACE HARAJUKU approach various people as such an outdoor enthusiast climber, outdoor entry users and outdoor/fashion conscious people.



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