‘TIME’ Business & Money On Rappers Getting Their Own Basketball Shoes
Their findings concluded that collaborating with a Hip Hop celebrity on a pair of shoes is far more a publicity stunt then an actual money maker. They point to the need to keep runs small and exclusive, in order to maintain desirability among hardcore sneakerheads and keep prices up. Matt Powell, an analyst at sports-research firm SportsOneSource, estimates that there were around 5,000 pairs of Yeezy IIs produced in 2012, while, in comparison Nike’s most popular shoe sold around 3 million pairs last year.
Read the whole article on Time’s website.