In anticipation of Outdoor Retailer Winter Market 2013, Tretorn partnered with the IMPOSSIBLE Project to take a cross-country road trip. The trip was documented using IMPOSSIBLE Project’s instant photos. Joined by photographers James Joiner and Bryant Eslava, Tretorn began the IMPOSSIBLE Road Trip where they traveled from Boston to Salt Lake City stopping in New York City, Chicago, Boulder and Park City. The journey was captured in “Polaroid” style instant photos highlighting their trip and some Autumn/Winter 2013 styles.