Wieden+Kennedy have partnered up with retail startup Oh My Glasses to launch a new eyewear label called ‘TYPE.’ Inspired by the most iconic typefaces, each pair of frames has a unique finish that pays homage to written communication. Kicking things off are two typefaces known for their universality and individuality: Helvetica and Garamond. The Helvitica frames feature a more square appearance while the Garamond frames are more rounded, while both pairs come in either black, tortoiseshell or clear colorways and with thin, regular, or bold weights there is plenty of diversity to fit each customer.

Go to the TYPE website for more details about availability.

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