It’s always great when brands start thinking outside the square in terms of marketing. Uniqlo has done this with its Pinterest page, which combats “scrolling slumber” – a term coined by design outfit Firstborn – whilst promoting the clothing label’s new Dry-Mesh T-shirt range. Start at the top and scroll down, here.
Uniqlo Storms Pinterest to Combat “Scrolling Slumber”
June 27th 2012