PacSun was always a store in the mall that 14-year-old boys begged their moms to take them to. Those days are definitely gone.
The brand has spent 2013 revamping its image with collaborations with BEEN TRILL and Diamond Supply Co. Now they’ve enlisted streetwear photographer Van Styles to shoot hip hop’s newest king of style, Pusha T, decked out in the ‘Sun’s “Black Out Pack”.
Even Van Styles gets in on the PacSun action with a sexy tee done by his V/SUAL brand.
The “Black Out Pack” arrives at PacSun stores and webstore on Friday, November 29th.