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Watch The First Wieden + Kennedy Commercial For Nike, It Features Cavemen

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Wieden + Kennedy have updated their Youtube account with their first ever commercial for Nike. The renowned partnership which dates back 31 years to 1982. The two companies have worked together for many years and have enjoyed an outsized level of mutual success, so it is amazing to see where everything started out. Watch “Evolution”, “Trophy”, and “Co-op” above, a series of ads that appeared on television during the 1982 New York City Marathon and was the beginning of the fruitful relationship.

RELATED: HOW “JUST DO IT” WAS CONCEIVED BY WIEDEN AND KENNEDY FOR NIKE

First Commercial For Nike